CBL Drinks appoints Finn O’Driscoll as CEO

CBL Drinks Ltd has appointed Finn O’Driscoll formerly Managing Director of SHS Group Drinks Division into the new role of Chief Executive Officer.

CBL Drinks has shown steady growth over the last four years with a doubling in its workforce at the Sunderland-based factory and investment of over £4m in the last two years. Its Perfectly Clear brand has become the leading sugar free flavoured water in the UK over this time period.

“This appointment marks an important step for the future of our business”, commented Executive Chairman, Martin Thornton. “Investment in the leadership of the business will help us build capability in order to continue our ambitious growth plans.”

Finn brings experience gained in over 20 years in the UK drinks sector at Griersons Blumenthal, Matthew Clark, Constellation Brands and SHS Drinks across a range of commercial, international, operational, sales and marketing roles.