Clearly Drinks snaps up former GMF Brands director

Clearly Drinks Ltd has appointed Grant Hearn as Sales Director to help drive ambitious growth plans for the future.

Hearn, who previously held senior roles at GMF Brands and Invicta UK, will oversee sales across all trade channels for the business’ branded portfolio. This includes providing clear direction for both existing and exciting new product development initiatives.

Clearly Drinks, formerly known as CBL Drinks Ltd, experienced double-digit growth in 2016. Sales of its UK-leading sugar-free flavoured water brand, Perfectly Clear, continue to soar as consumers move away from high sugar products.

Finn O’Driscoll, CEO at Clearly Drinks, said: “Grant’s extensive experience working across big FMCG brands in many sectors, such as Twinings, San Miguel and Cott Beverages, will be a real asset to the business.

“Our zero sugar products are well positioned to meet demand from an increasingly health conscious market, and Grant will be instrumental in ensuring we continue our impressive growth across all channels.”